What does the future of web hosting look like? Taking a look at what’s on the public’s collective mind by viewing search trends might give you some insight.
According to Google Trends, the website that helps watch trends for search results via Google, when we looked at three popular hosting search terms we got 3 different stories.
WordPress Hosting
The search for phrase “wordpress hosting” has been steadily increasing since the inception of WordPress around 2006.
Blog Hosting Trend
The search demand for “blog hosting” has been relatively steady since 2004.
Web Hosting Trend
“web hosting” has been in decline since its peak in 2004.
What can we learn from these three graphs?
The Value of Keywords are Dynamic
Keywords are king but they are also dynamic, people don’t search for the generic “web hosting” term as much as they used to when looking for a place to start their web site. Can we thus conclude the term web hosting is not as valuable as it once used to be?
Doing a search for “blog hosting” shows it has stayed steady since 2005. People are more savvy with discerning tastes and are looking for ways to host a particular type of site, a blog, a wordpress blog, a forum, a game site, rather than a general “web site” which would lead to web hosting.
As with most every other industry, the web hosting industry is evolving into niche markets with blog hosting, forum hosting, game hosting, green hosting, managed hosting etc ….. Platform based searches are taking away the search market share too, is it a blogger blog, a typepad blog, or wordpress blog for which you require hosting?
What story do these graphs tell you? and what do you think is in the future for “web hosting”, is it a dying breed?
Tags: Blog Hosting, Trends, Web Hosting, Wordpress Hosting